It’s Hooch O’Clock In NYC! Allow Me To Formally Invite You To This Members Only Club!

It's Hooch O'Clock In NYC!

Five o’clock on a summer afternoon and, naturally, I find myself sitting on the Hotel Chantelle rooftop chatting and enjoying cocktails with my friend Aleksey Kernes. This wasn’t the first time our conversation moved to Hooch—but, I’m getting ahead of myself.

FYI, promo code below! Get drinking! Holler!

It's Hooch O'Clock In NYC!

Hooch is the next big app. It’s so new that its in the soft launch phase—yes, you’re totally ahead of the game with this one. So cool! Come late September, everyone is going to know about it. It’s the app that makes every day a #ThirstyThursday kinda day.

It's Hooch O'Clock In NYC!

Here are the logistics.

You pay $9.99 a month—let’s put that in perspective, that’s less than the price of a single cocktail.

You drink one cocktail a day on Hooch (which reloads daily at 5AM)—at the awesome participating bars like Pagani, Von, Hotel Chantelle, Sweet and Vicious, Monarch, Pergola, BXL, Atwood, De Santos, The late late, Los Feliz, Verboten, Queen of the night, Troy Liquor Bar, L & W Oyster Co. to name a few.

It's Hooch O'Clock In NYC!

You explore some of those bars and restaurants that you may have not visited yet because their on Hooch—how exciting!

You spend less money than your friends who are foolish enough to not get involved with the app already—be a good friend, and give them my promo code once they are ready to sign up! (nab it below).

Lots of wins, if you ask me!

If you’re like me, you like to peek a little behind the scenes to know the who, what, when, where and why Hooch App came to be.

It's Hooch O'Clock In NYC!

When I asked Aleksey, where the idea for Hooch came from, he told me about his aha moment.

I was putting together my favorite annual event, a Derby Style Kentucky Derby party. During this time, I was chatting with alcohol brands about sponsorship opportunities where the ticket purchase included the first drink. Branding. Then, in the midst of it all—HOOCH!” – Aleksey Kernes

It's Hooch O'Clock In NYC!

What made you take the leap and go for it?

“A lot of people say they are entrepreneurs. I was tired of saying it and wanted to do it.”

It's Hooch O'Clock In NYC!

When did it stop feeling like a hobby and more like a business?

“When I spent a lot of money to hire an app developer [laughs]”

How did you know this was a good idea to run with?

“Well, there hasn’t been anything like this.”

Why the name “Hooch”?

“We had an investor early on who [laughs] did a thesaurus search. He probably searched liquor. Hooch stuck. It had that members only, speakeasy vibe we were going for.”

It's Hooch O'Clock In NYC!

Speaking of “members only”, since you’re cool enough to be reading this, I’m inviting you to use Hooch! Use my promo code CoffeeAndChampagne when you download the app and get your first month free! Epic, I know! With all that extra mula you’ll save, let’s go out! You can buy me the second round! Hehe. Cheers, in advance!

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Catch The Traveling Mini Fête Filled With Moët!

Walking through the red velvet roped, security guard clad entrance into a Hotel Chantelle event is always an exciting moment. It’s like a being a kid on Christmas morning holding a red silk ribbon wrapped present on your lap shaking it and guessing what amazingness will be inside—but I’m a jew, so I’m totally getting this intel from early 90s holiday movies.

Catch The Traveling Mini Fête Filled With Moët!

Nonetheless, this present was perfectly selected for me. A Moët champagne party celebrating their mini bottles!

Catch The Traveling Mini Fête Filled With Moët!

My eyes widened the second I walked through the doors. There were beautiful modelesque male and female carny folk dressed in black and white with golden detailing on their zippers and suspender buckles running the most high end ring toss and darts booths I have seen to date. This wasn’t a ring on a fish bowl or bowling pin, it was ring on the Moët bottle—you have no idea how badly I wanted to win the bottle that my ring fell on. But the prizes were still way cool—super glossy golden framed sunglasses and earbud headphones both bearing the Moët logo.

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

Upstairs on the Hotel Chantelle rooftop, there was more fun to be had! From a green screen area where you are composited so that you’re standing next to a giant mini Moët bottle—or in my case, hanging on a straw sticking out of it. It’s mini me!!—to temporary tattoos and, of course, my fave, food carts!

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

And, off to the carnival food I went! There sitting off yonder, on the bar side of the rooftop were a golden and white popcorn cart and matching cotton candy machine.

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

Of course, elevated versions of it all, for how else would it pair perfectly with every sip of Moët? One sip, two sip, truffle salt popcorn bite. One sip, two sip, golden sprinkle cotton candy bite. One sip, two sip, three sip, more! Talk about heaven!

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

More mingling, champagne-ing and lots of laughs happened for the next few hours.

Catch The Traveling Mini Fête Filled With Moët!

Catch The Traveling Mini Fête Filled With Moët!

And, then off I went when of course I ran into the coolest way to show off the new mini bottles—a Moët Mini Cooper! You know I tried to hail it to take me home. So New York!

Catch The Traveling Mini Fête Filled With Moët!

There’s more to come on the #MiniMoetMoment NYC tour!

Tonight (aka. Thursday August 27th, 2015) at Bagatelle from 7-10PM // 1 Little West 12th Street.

Sunday (August 30th, 2015) Pier A Harbor House from 5-8PM // Pier A 22 Battery Place

Have fun at the mini fête filled with Moët! I know I did! Cheers to a super succssful Moët, Mini Cooper and Hotel Chantelle event!

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The Butter Lobster & Roasted Vegetables Dinner You Have to Eat

There is never enough lobster! Of course, I had to figure out more ways to eat it.

Lobster & Roasted Vegetables

Servings: 4
Prep Time: 15 Minutes
Bake Time: 30 Minutes
Cook Time: 3 Minutes
Total Time: 38 Minutes

INGREDIENTS

Okra (15, stems cut off)
Red Beets (3, peeled)
Carrots (2 large, peeled)
Sweet Potato (1, peeled)
Brussel Sprouts (20, stems cut off)
Lobster Meat (3/4 lb, room temperature)
Unsalted Butter (1/2 tbsp)
Extra Virgin Olive Oil (2 tbsp)
Salt
Pepper

KITCHEN ITEMS

Cutting Board
Chef’s Knife
Large Mixing Bowl
Baking Sheets (2)
Tin Foil (optional)
Tongs
Saucepan
Wooden Spoon

Lobster & Roasted Vegetables

1. LET’S GET TOASTY: preheat your oven to 350º.

On your cutting board, cut your beets, carrots and sweet potatoes into inch thick cubes.

Cut your brussel sprouts in half vertically.

Put all of your cut vegetables in your mixing bowl.

Add in 1 3/4 tbsp olive oil, salt and pepper.

Toss your vegetables till they are fully coated.

Line your baking sheets with tin foil.

Lay your cubed vegetables out flat on your baking sheets.

Now, put your okra in your mixing bowl and toss with your remaining olive oil, salt and pepper.

Make room on the edge of one of your baking sheets and lay your okra in it.

Bake.

After 15 minutes, take the okra out of the oven.

Rotate the rest of your vegetables.

Bake for another 15 minutes.

While your vegetables are baking, move onto step #2.

Lobster & Roasted Vegetables

2. LOBSTAAA: cut your lobster into 1/2 inch cubes.

Put your lobster cubes and butter into your saucepan.

Over medium heat, cook your lobster for 3 minutes—or till hot. Make sure to stir occasionally with your wooden spoon.

Season with salt and pepper to taste.

Lobster & Roasted Vegetables

3. PILE IT ON: scoop your roasted beets, carrots, sweet potatoes and brussel sprouts into the bowls you plan on serving them out of.

Add on a few of your okra to each bowl (I like to create an X shape with them for a bit of style).

Pile on 2 tbsp worth of lobster on top of your roasted vegetables.

Serve.

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Umm, Avo Granola Bars

I was chatting with my girl friend the other day about avo brownies and it got me thinking, avo granola bars—weird or awesome? Yeah, it got weirder, I added in persimmon. It’s feeling like a green eggs and ham situation. Result: wayyyy awesome!

Umm, Avo Granola Bars

Servings: 20 Thin Bars
Prep Time: 15 Minutes, Divided
Refrigerate Time: 120 Minutes
Total Time: 135 Minutes

INGREDIENTS

Minute Oats (1 cup)
Brown Sugar (1/4 cup)
Unsweetened Shredded Coconut (1 cup)
Flaxseed (2 tbsp)
Walnut Halves (3/4 cup, roughly chopped)
Fuyu Persimmon (1, pureed)
Avocado (1/2 cup—which is about 1 small avocado—pureed)

KITCHEN ITEMS

Large Mixing Bowl
Food Processor
Rubber Spatula
Parchment Paper
Baking Sheet
Cutting Board
Chefs Knife

Umm, Avo Granola Bars

1. MIXING UP THE MAGIC: combine all of your ingredients in your mixing bowl.

Use your rubber spatula to fold it together until it’s all evenly mixed.

Umm, Avo Granola Bars

2. COOL IT: line your baking sheet with parchment paper.

Spread your mixture on it so that it evenly lays 3/4 inch thick.

Depending on the size of  your baking sheet, you may not cover all of it. Mine covered exactly half.

Lay a second piece of parchment paper over your granola bars-to-be.

Use a small book or flat surface and press down on it.

Pressing down on your granola bars with a book will give you that flat even shape.

Refrigerate for at least 2 hours.

Umm, Avo Granola Bars

3. CUT IT UP: lift your bottom parchment paper to transfer your granola bars-to-be over to your cutting board.

Cut them into bars.

I went with a stick-like shape but you can make squares, hearts, circles—whatever your heart desires!

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How To Silence A Room With A Ball Of Burrata

I’ve found burrata heaven, and I’m eating it!

How To Silence A Room With A Ball Of Burrata

Servings: 1
Prep Time: 3 Minutes
Total Time: 3 Minutes

INGREDIENTS

Buratta (4 oz)
Fresh Mission Figs (4, cut into quarters)
Nectarine (1, cut into 1/4 inch thick wedges)
Fresh Mint (4 large leaves, roughly chopped)
Fig Jam (1 tsp)

How To Silence A Room With A Ball Of Burrata

KITCHEN ITEMS

Chef’s Knife
Cutting Board
Bowl (the one you plan to serve it in)

How To Silence A Room With A Ball Of Burrata

1. PUT IT TOGETHER: in an overlapped circular motion, lay down all of your nectarine slices.

Place your ball of burrata centered on top of your nectarine slices.

Place your fig wedges all around the edges of your burrata.

Put your dollop of fig jam in a pretty place on the side of you burrata.

Sprinkle your mint on top of it all.

Put a spoon in it and get to eating! I know, you’re in love!

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