Five o’clock on a summer afternoon and, naturally, I find myself sitting on the Hotel Chantelle rooftop chatting and enjoying cocktails with my friend Aleksey Kernes. This wasn’t the first time our conversation moved to Hooch—but, I’m getting ahead of myself.
FYI, promo code below! Get drinking! Holler!
Hooch is the next big app. It’s so new that its in the soft launch phase—yes, you’re totally ahead of the game with this one. So cool! Come late September, everyone is going to know about it. It’s the app that makes every day a #ThirstyThursday kinda day.
Here are the logistics.
You pay $9.99 a month—let’s put that in perspective, that’s less than the price of a single cocktail.
You drink one cocktail a day on Hooch (which reloads daily at 5AM)—at the awesome participating bars like Pagani, Von, Hotel Chantelle, Sweet and Vicious, Monarch, Pergola, BXL, Atwood, De Santos, The late late, Los Feliz, Verboten, Queen of the night, Troy Liquor Bar, L & W Oyster Co. to name a few.
You explore some of those bars and restaurants that you may have not visited yet because their on Hooch—how exciting!
You spend less money than your friends who are foolish enough to not get involved with the app already—be a good friend, and give them my promo code once they are ready to sign up! (nab it below).
Lots of wins, if you ask me!
If you’re like me, you like to peek a little behind the scenes to know the who, what, when, where and why Hooch App came to be.
When I asked Aleksey, where the idea for Hooch came from, he told me about his aha moment.
“I was putting together my favorite annual event, a Derby Style Kentucky Derby party. During this time, I was chatting with alcohol brands about sponsorship opportunities where the ticket purchase included the first drink. Branding. Then, in the midst of it all—HOOCH!” – Aleksey Kernes
What made you take the leap and go for it?
“A lot of people say they are entrepreneurs. I was tired of saying it and wanted to do it.”
When did it stop feeling like a hobby and more like a business?
“When I spent a lot of money to hire an app developer [laughs]”
How did you know this was a good idea to run with?
“Well, there hasn’t been anything like this.”
Why the name “Hooch”?
“We had an investor early on who [laughs] did a thesaurus search. He probably searched liquor. Hooch stuck. It had that members only, speakeasy vibe we were going for.”
Speaking of “members only”, since you’re cool enough to be reading this, I’m inviting you to use Hooch! Use my promo code CoffeeAndChampagne when you download the app and get your first month free! Epic, I know! With all that extra mula you’ll save, let’s go out! You can buy me the second round! Hehe. Cheers, in advance!